by Doumbia Balla Moise, Bamako, Mali, 9 July 1997
THEME = MEDIA
Since the advent of the multiparty system, Mali has encouraged freedom in broadcasting and so decided on a broadcasting festival for Bamako. In fact, this will now be a biennial event in that city.
During the Festival, various discussions helped people better understand the real meaning of "culture" and "democracy". Many became increasingly aware of radio's very important role in promoting a democratic culture. These days, it's vital to recognise that radio is an essential tool in spreading culture and helping people understand what democracy really is. Good information will allow everyone to choose which form of society they wish to live under.
Radio helps spread information, promotes debate, and has a wide influence on the way people behave in both urban and rural areas. The Radio Festival encouraged many ideas to see the light of day. With 64 independent local radio stations, the Malian experience differs from that of other African countries. The one common element is that radio everywhere helps diffuse information, but a lot still needs to be learnt about radio as a means of communication if it is to be really effective.
It means searching for ways and means of facing up to the realities of life today. It means responding to changes in our societies. It means finding answers to people's preoccupations.
Those who took part in the festival are convinced that this event was only a first step - a difficult one as all beginnings are. Not everything was perfect and mistakes have to be ironed out. This will be done in follow-up meetings. A major "plus" for the festival was to clarify the aims of broadcasting.
The 1997 Festival achieved positive results and was greatly appreciated by broadcasters and those associated with this media form. Already they are looking forward to the next "Freedom of the Airwaves" Festival to be held in 1999.
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